Rags to Riches: Tale of Conscious Capitalism Pioneer John Paul DeJoria

"JP has amazed us with his tireless energy, his boundless enthusiasm and his constant belief in the good in all people. When we first told him that we intended to make a film about him, we were pregnant with our first child and worried about what kind of world we would be exposing her to. Three years later, with our second child on the way, we find our perspective has shifted. Thanks in no small part to the influence of DeJoria, we view the world through a new lens—one in which there are many people at all levels of society working for the betterment of our planet and humanity. "


By Josh and Rebecca Tickell, EcoWatch


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